What I Deliver: The Data → Decision Loop
This framework ensures insights don’t just sit in dashboards; they drive action, alignment, and impact.
Tool Agnostic
Data → Any sources; messy or managed
Pattern → Visuals and analysis that reveal meaning
Narrative → Stories, briefs, and journeys that connect
Decision → Clear calls to action leaders use
Clarity & Insight
- Report Clarity: Turning RoB updates into stories leaders use.
- Actionable Insight: Ad hoc analysis to answer “so what?”
Alignment & Scale
- Team Alignment: Data stories that bring stakeholders onto the same page.
- Smart Scaling: Sustainable solutions that eliminate rework and free up time.
Impact & Innovation
- Executive-Ready: Insights packaged for leadership decisions.
- Human + AI: Blending automation with context for clarity at speed.
Case Studies
Data doesn’t create change - people do.
Explore examples of how I’ve helped teams move from data to decisions that stick.
Outdoor Adventures Funnel Conversion
Challenge: Marketing teams couldn’t trust muddy funnel conversion data.
Impact: Restored confidence in conversion metrics, revealed accurate engagement signals, and enabled tailored messaging.
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