The story behind the data is the most important,
no mater which tool is used for the telling.
WHY: By structuring your presentation into a storytelling format, you can effectively engage your audience, convey your business's journey, and leave them with a clear understanding of the past achievements and future prospects.
Introduce your business as the central character of the story. Provide a brief overview of your company's mission, values, and its role in the industry.
Set the stage by describing the current business environment, including market conditions, industry trends, and any relevant external factors affecting your business.
Outline the key events and milestones that your business has experienced throughout the period. Use a chronological structure to take the audience through the journey, from the beginning of the period to the present.
Highlight the challenges your business faced, such as market competition, supply chain disruptions, or economic fluctuations. Balance this with the opportunities and strategies you pursued to address these challenges.
Identify the central theme of your business's performance this period. This could be growth, resilience, innovation, or any other key message that summarizes your achievements.
Explain the perspective from which you are presenting the story, whether it's from the CEO's viewpoint, the management team, or a combination of voices.
Set the emotional tone of your presentation. Depending on your business's performance, this could be optimistic, determined, or cautiously hopeful.
Use relevant data and key performance indicators (KPIs) as symbols to represent your business's progress and success. Visualize these metrics through charts and graphs.
Provide a glimpse into your business's future plans and strategies for the next period. Foreshadowing the upcoming challenges and opportunities can build anticipation.
Conclude your presentation with a comprehensive period-end review. Summarize the outcomes, financial results, and achievements of your business over the period.
Include quotes or testimonials from key team members, customers, or partners to add authenticity and humanize the presentation.
Showcase how your business successfully adapted and resolved challenges, demonstrating resilience and agility.
Emphasize how your business has evolved and grown over the year, including any notable changes in strategy, product offerings, or market positioning.
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